Nintendo Co., Ltd. is a Japanese multinational video game company located in Kyoto. It is considered one of the world’s most significant and most valuable companies. Although it is now popular for developing video games and consoles, its history is more diverse than you think.
Nintendo started as Nintendo Karuta in 1889 by Fusajiro Yamauchi. He was a craftsman, and his company produced Hanafuda cards. Over time as the world started moving towards modernization, it ventured into various lines of businesses.
It acquired legal status as a company in the 1960s. In 1977, it began distributing its first console, “Color TV-Game”. After that, the rest is history. The company now owns many big franchises. Donkey Kong, Mario, The Legend of Zelda, Kirby, and Pokémon are the most famous.
Other than that, Nintendo has also produced some of the most successful consoles, e.g., Nintendo DS, Wii, Game Boy, and the Switch. But this time, this news is not about any of their games. It’s more about a step Nintendo has taken for safety purposes.
These trademarks might seem as if they have always existed. However, they were filed just recently. Nintendo has filed these to protect some of the iterations of their company name. It is an excellent step to protect their own property.
There are many ways a person can abuse how trademarks work. If you did not know, any word, phrase, symbol, design, or combination of these things that identifies your goods or services is called a trademark. It’s how customers recognize you in the marketplace and distinguish you from your competitors.
A company other than Nintendo cannot use Nintendo’s intellectual property without an agreement. However, they still can use names slightly similar to that. An example is using “Ninten”, “Ninten Studios”, or “Tendo Pictures”, which was possible before they trademarked it.
They cannot do that, so it only protects some of their property. For a company as big as Nintendo, it seemed like an obvious step they should have taken before. Better late than never; they have now done it. It also shows that they will now hold some sort of safeguard against those who misuse their name.
As a result, people will now be unable to use these iterations, and hopefully even more in the future. That’s all for this news. If you are still confused about the trademarks, let us know below, and we can explain it further!